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“Consumers have become more mindful, more thoughtful, about how they consume, where they consume, why they consume,”…

Хорошая статья про Cause marketing  в New York Times: For Causes, It’s a Tougher Sell (на английском).

А вот еще интересный блог на ту же тему: http://causerelatedmarketing.blogspot.com.

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Опубликовано on четверг, Январь 21st, 2010 at 4:33 pm в рубрике Интернет-маркетинг, Cause marketing.

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